It sounds like you read the headline, and not the article. In fact, it seems like you didn't even scroll down, to look at the images. This one [0] in particular caught my eye.

[0] https://scontent-yyz1-1.cdninstagram.com/vp/72c07367b0d95187...

I read the article.

It’s bad advice.

Here’s a famous paper on why:

http://www.sympoetic.net/Managing_Complexity/complexity_file...

i fail to see how the difficulty of problems and in particular how "commit yourself to delivering progress to consumers, and adapting to what that entails" make "not falling in love with the solution" bad advice.

you are absolutely right that the real focus should be to improve the lives of people. but that is tangential to focusing on problems vs solutions.

when someone is in love with their solution, the first step is to realize that they need to focus on the problem, and then the next is that they need to focus on the people whose problems they are trying to solve.

so the advice in the article is ok, it could probably be better...

greetings, eMBee.

My favorite Bezos advice is "Invest in the constants". He suggest that things like customers wanting quicker/cheaper shipping have been constant over duration of his business. In general, I suspect human nature is approximately constant relative to the velocity of technology.

> Instead, commit yourself to delivering progress to consumers

Sounds like your advice is to fall in love with consumers. Which sound sensible, but still is falling in love.