Here's the underlying data at duckduckgo: https://duckduckgo.com/?q=american+scientists&t=h_&ia=list
I'm still interested in a possible technique which could lead to this type of bias without it being explicit (or requiring google to have an extremely naive approach).
I very strongly doubt their approach is based on substring search. They're obviously using a knowledge graph. And if you try a search for "American economists" or "American philosophers" the results look much more expected, either the "American" in this case is not a substring of "African-american" or they simply thought that economy and philosophy aren't as worth of an equality boost as STEM disciplines.
You don't think Google search is using 2-grams? Do you think they're conspiring with other search engines? https://www.bing.com/images/search?q=american+scientist
https://www.google.com/search?q=usa+scientists
apparently gives results from the same knowledge graph and displays them under the same heading, but orders them differently from:
https://www.google.com/search?q=american+scientists
So apparently Google, while understanding the search query, still orders the results by the words used to express it- and in the second case clearly privileges African-Americans because of the "American" substring. My bad.
"A black inventor would be seen as out of the ordinary, and so be referred to as an African American inventor, stacking the deck in favour of those results."
So the results look biased. Now, it might just be by chance; however all this talk from Google about fairness and equal representation makes me a bit suspicious. Not certain, just suspicious. I would have preferred a company that just said "look, we're engineers, this is the data, these are the algorithms, we don't care about the outputs, deal with it". But it looks like that stopped happening at Google (I'm not saying in this specific case, I'm saying in general) a long time ago.
> I'm still interested in a possible technique which could lead to this type of bias without it being explicit (or requiring google to have an extremely naive approach).
I don't understand. If it's what you expect, then what's left to explain?
Result #6 is the list of African-American inventors and scientists on Wikipedia. Unless Baidu has the same ideological biases as Google (would be strange), the most likely explanation is that it's driven by n-gram frequencies.