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Re:Twilio to Acquire Sendgrid by jtmcmc on Wednesday October 17, 2018 @03:18PM (#18242707)
deliverability is actually incredibly complicated. Every mailbox provider (gmail, yahoo, hotmail/office365, comcast, etc... being the main ones) has their own algorithm for determining what is or isn't spam and includes things from user interaction to IP sending reputation to domain reputation to various types of authentication techniques (dmarc, dkim, spf, etc...)

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