When you see something popular that you don't understand, the answer is never that people are stupid/immature/etc. It's that they have incentives and impulses that you don't yet understand. Choosing to dismiss those people, instead of seeking to understand why they're doing what they're doing, means that there are motives in play you don't comprehend, which means that there are opportunities you can't take advantage of because you don't understand what's actually happening.