1. I do/don't think the content is worth the subscription.
2. I do/don't think advertising should be used to support the business.
3. I have issues with the privacy implications of advertising.
4. I don't want to pay but I also don't want to deal with ads.
Though maybe you're expressing a fifth? "I don't see why they need to spend this much money to make this content."
I cannot afford to support dozens of publications which still might not include all the content I want to read because article foo is from yet a different publication.
Guessing ahead of time seems both broken and expensive compared to grazing one a continuous stream of interesting data supported by ads consumed by people too stupid to install adblocking.
In theory modest advertising could probably easily pay for the people that actually produce the content, In theory micropayments might work too.
In reality they insist on wasting most of the money they earn and deploying intrusive ads and bullying to try to make me subscribe so they can keep wasting money.
My choices are to either give them a big middle finger or surrender my computer to their nonsense and prop up their poorly thought out business model.
As adblockers become increasingly prevalent and decreasing numbers pay for subscriptions this will obviously be increasingly difficult for content creators but solving their problems isn't my problem.
Since I only control my computer I will just keep doing whats best for me.
(not that there's a whole lot of that left... but its still better than getting news from facebook and youtube vloggers)
The journalism that we aspire to today requires a lot of personnel and material resources. Independent vloggers and Facebook/blog randos simply do not have the resources to report like NYT