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Re:Why Is Behavioral Economics So Popular? by emodendroket on Wednesday October 10, 2018 @10:00PM (#18190535)
The Tipping Point came out five years earlier.

Also, I think it's important to note that these stories are not actually anti-establishment, even if they have such an appearance; they don't offend any powerful interests. In fact, they're often quite the opposite (consider that Malcolm Gladwell wrote an entire book arguing that being disabled or growing up poor or whatever else is actually an advantage! The people most likely to take exception to that thesis do not have bylines in the New York Times, nor do they have the editor's personal phone number)

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