I’m not sure why a company doesn’t just come out and do an ICO: a) with a token that’s not a security or b) a token that is a security and comply with securities laws.
Because if you do that, there's no point having an ICO. Just do an IPO - the token is an expensive, pointless distraction from their mission to democratize the world's dogsitters, or whatever they want to do.
A token is virtually frictionless and costs nothing to setup or trade globally, dividends can be paid out directly to token owners.
An IPO is an incredibly lengthy, arduous process requiring a small army of lawyers and accountants simply to offer shares to a restricted subset of sophisticated investors in one country.
It's people trying to play the, "Well, it's different cause it's on a computer!" game that are muddying the waters.
Emily Post had this great rant on how people act like every new technology is exempt from the rules. Her examples at the time was the cellphone in movie theaters. Everybody knew not to talk loudly in the movie theater before the arrival of cellphones, but suddenly plenty of people thought it was ok to a) have a ringing phone, and b) answer it. Eventually everybody got it together again and nobody does that anymore. People figured out how to generalize politeness for the new technology.
It seems like the same deal here. Investment regulation applies when you're selling a piece of your operation. It still will.
Further, since cryptocurrency's use in actual commerce is a rounding error, I don't think cryptocurrencies are even at the mp3 level yet. To be useful to most people, cryptocurrencies need to be turned into real money, which makes enforcement easy enough. It's especially easy here, in that ICOs are big public launches.
Really, anything taking significant amounts of money from non-accredited investors needs to be quite public, because individually they don't have much money. Which again, makes enforcement easy. And also makes it clearly under the domain of the SEC unless they are careful to exclude American investors.
[1] https://en.wikipedia.org/wiki/Society_for_Worldwide_Interban...
[2] https://en.wikipedia.org/wiki/Magnetic_ink_character_recogni...
US has proven again and again they will touch anyone anywhere (except china and russia), and its a losing battle to go up against an organization that has unlimited resources with capabilities that grow constantly.