This would be amazing. Imagine picking your streaming service based on who has the best app / recommendations / social baked in (or whatever you were looking for). But from a friend that works in TV sales - the platforms fight and pay for the exclusives. If it's going to everyone - pass. That money helps film the new stuff. I guess music has an advantage in the respect that it doesn't really work like that - and it's much cheaper to record an album. That's why it's so frustrating when music services fragment.
It's pretty rare that I can find something on Spotify that isn't on Google yet (or vice versa), and even then they usually catch up to each other eventually.
Distribution of content is a "near-zero" cost relative to content production. However, the value of content distribution value is much higher than content. Furthermore, the value of the distribution of the content rises exponentially based on the collective set of content.
It's basically designed as a winner-take-all environment, so you have a bunch of digital fiefdoms. Or as put by Jim Barksdale on How to Make Money: "you either bundle or unbundle".
I pay for Hulu, HBO Now, and Amazon Prime. I suspect a year or two from now the same (or more) money will get me less content, as even more is segregated into separate streaming platforms. I think I'll end up just trading accounts with people, so they can use mine, and I can use their Disney, Showtime and Youtube TV or something. I'll get more content for the same price. But once I've done that, why not share three ways, and each person can pay for two services instead of three, and I'll get more content than now at less cost?
We've finally gotten to a place where people are happy to pay to stream because content is actually available and it's much more convenient, and the rights holders are so greedy they are going to force people back into the mindset that stealing is okay (but this time it's stealing services, not digital content).
because voluntarily giving up control over your content to a monopole means you loose leverage. If 90% of all video content is on netflix, they can set the terms, not you. "we're paying half of that or we dont host it".
> Just licens everything at a price you believe to be fair
They most likely do. But if noone else is willing to pay enough, its only going to be on their own platform.
if your content has a price in the open, streaming platforms can then compete on price/quality to end user. instead, today, they compete 100% on exclusives.
> streaming platforms can then compete
It seems fragmentation is part of your premise rather than something you're disagreeing about.
The post your replied to explained why there's fragmentation: one winner takes it all if you let it.
They are the two sides of the same coin, which is that people don't want to pay what the content providers want to charge. Fragmentation wouldn't be a problem if each service was 99 cents a month, and bundling wouldn't be a problem if one big service that had everything charged $10 a month. Netflix showed that the latter is true - people generally don't complain about having to pay for all the content they don't care about on Netflix because they feel that what they do watch is worth at least $10/month.
The producers are merging with content providers precisely because it allows for this maximization of revenue. It's no accident. Apple ruined it by taking 30% of most digital activity on the planet - that's where the money is at scale and you won't see a reversal until those margins start to approach zero.
If a content producer wants the most amount of profit for a known good, say a famous band, (meaning they don't need to give it away to get discovered) then you'll make sure to fragment your customers and make the people that want it most "pay" the most. It makes all kinds of sense as a producer, and it happens in every industry.
Piracy is consumers saying "this is BS" and stealing the content so they don't have to pay more - because they feel entitled to do so. Sure, "let everything be free" is a wonderful goal culturally and for consumers but the model won't win out for things in extremely high demand.
Fragmentation is a huge problem, and I don’t understand it. Why do you care about managing your own streaming platform. Just licens everything at a price you believe to be fair and let the platforms fight to provide the best experience. As a music, TV or movie studio you’re the only one that sure to make money.