> I thought Lauren does a good job here of distinguishing between the people who work at a company, and the emergent behavior of a company based on profit motive or other incentives.

I have always found a company to be a mirror of its CEO's personality. Think of Apple under Steve Jobs, Microsoft under Satya Nadella, and Uber under Travis Kalanick. A sense of integrity - or a lack of it - plays a huge role in how we feel about the company.