Apple has been openly evil for most of its existence.

When they keep on being evil (within the boundaries of the law), no one flinches, it's business as usual, and the Apple fanboys keep on submitting to being mistreated by their favorite toy-maker so they can keep on secretly caressing their shiny new Iphones in their bed at night.

But back in the days, Google set the moral bar for themselves very, very high.

Now that they are openly failing to meet their own standard, the world is sorely disappointed.