They're not quite there yet on their miniaturized consumer hardware, but have you watched the longer form videos? What they've pulled off looks like a very strong start toward that.
The Rift and Vive are not in the same space as Hololens/ML at all, they shouldn't be lumped together.
Re:Magic Leap Review Part I
by Holomakerbot on Tuesday October 02, 2018 @12:01PM
(#18122866)
You either didn't notice or forgot the bad press Hololens endured for misleading advertising:
https://mashable.com/2015/10/06/microsoft-hololens-misleadin...
https://www.theverge.com/2015/10/6/9465839/microsoft-hololen...
Going back further, Microsoft has a history of this with things like Project Milo on the Kinect. These things really don't matter in the end though. Its the technology itself that matters, and how good or bad it is relative to the market.
Other systems in the same space (like Hololens, the Rift and the Vive) didn’t put such simulated imagery front-and-centre in their marketing materials.