This is why we created Brave Rewards (formerly Brave Payments) in the Brave browser. Today more than 4 million monthly active users are able to support YouTubers, Twitch streamers, and other content creators via pro-rata contributions of Basic Attention Token. Via the ANONIZE2 protocol and ad-hoc VPN connections, users are able to support online content in a low-friction, anonymous, and private manner.

We're working on Brave Ads too, which will be an opt-in component of the browser which leverages client-side machine-learning to match ads, reduce fraud, and pay more to content creators. Further, Brave Ads will pay the user for their attention—as much as 70% of the ad revenue.

This study is great, follows years of evidence that the web runs on advertising, and that ad-blocking is becoming the new norm. Brave is looking at the horizon, and working on the long-term sustainability problem. Brave Rewards and Brave Ads is showing promise.