Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by NeedMoreTea on Sunday September 30, 2018 @05:53PM
(#18108641)
That may be so in a world without ad blocking.
In the world we have, even with money to spare people will stop visiting a site in preference to enabling ads. Especially as ads get ever more intrusive and destructive of the experience while use of ad blocking continues to rise. It's not solely to get content for free, it's mostly because the ads got so damn irritating and so high a percentage of screen space and page weight. To that they ad a triple shot of tracking so they can trace you all over the web.
Too many intrusive adverts is why many get rid of cable and terrestrial TV, or only listen to BBC radio.
So do content creators prefer some money from those people, or none at all?
Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by amelius on Sunday September 30, 2018 @03:58PM
(#18108049)
The point is that these people will not be paying the ad networks; they will be paying the content creators ...
Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by matt4077 on Sunday September 30, 2018 @03:59PM
(#18108059)
And my point is that content creators will prefer to be paid more by advertisers, one you've proven you have money to spare.
Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by amelius on Sunday September 30, 2018 @04:09PM
(#18108113)
Once you start paying content creators directly (with the condition that there are no ads and no tracking), then ad networks have nothing to do with the whole situation.
Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by kardos on Sunday September 30, 2018 @04:28PM
(#18108214)
matt4077 might be right actually; those who choose to pay to avoid ads are probably not broke and thus more valuable ad targets, so (some?) content creators will get greedy and double-dip by producing content steeped in product placements or equivalent. That, in turn, would undermine the idea and adoption by the willing-to-buy-out-ads segment would be low.
In other words: If you are willing to give me $50 for ad-free internet, that's going to cost you $100. And so on...