Re:Firefox: The Effect of Ad Blocking on User Engagement wit...
by kardos on Sunday September 30, 2018 @02:37PM
(#18107606)
> Why webmasters and advertisers haven't yet perfected and adopted server-side ad injections is beyond me.
Because then the advertisers have to trust the webmasters to actually show the ads and not inflate the numbers, etc
Now, if the content is worth it, that's different story. There have always been subscription based websites (e.g. forums with pay-to-upgrade schemes).
Why webmasters and advertisers haven't yet perfected and adopted server-side ad injections is beyond me.