Facebook Is Giving Advertisers Access To Your Shadow Contact Information

Re:Facebook Is Giving Advertisers Access To Your Shadow Cont... by y04nn on Thursday September 27, 2018 @03:28PM (#18087798)

FB is making sure you can't calculate the ROI of a campaign. Marketers are putting money in FB because they think this is where they can the most accurately target people.

https://adage.com/article/digital/p-g-decided-facebook-ad-ta...

https://www.forbes.com/sites/joannmuller/2012/05/15/gm-says-...

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Re:Facebook Is Giving Advertisers Access To Your Shadow Cont... by dillondoyle on Friday September 28, 2018 @05:10AM (#18091978)

This is demonstrably not true. FB provides better tools than pretty much anyone else to tie sales to advertising (online or off) and to track app instal lifetime advertising revenue generated over time. The human data and walled garden of tracking they have are hugely valuable in proving ROI.

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Re:Facebook Is Giving Advertisers Access To Your Shadow Cont... by wolco on Thursday September 27, 2018 @10:14PM (#18090466)

By spending x amount per week and by measuring signups/purchases/leads marketers are tracking roi.

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