Re:Ask HN: How did you get the attention of the press when y...
by hluska on Wednesday September 26, 2018 @08:48PM
(#18081419)
I have a few tips:
1) I like the media and keep track of journalists. Part of this is getting to know who is writing where (freelance and full-time) and what they're writing about.
2) When I write pitches, I customize them to the individual writer. If you send generic pitches, you've already lost.
3) I don't use the word 'exclusive'.
4) I treat a pitch like it costs the soul of my first born.
5) When I get coverage, I write a thank you note.
6) I'm always available to explain technical concepts in a languages journalists understand. And, I never request credit.
Basically, know who you're pitching, write good pitches and don't be a dick. Nobody got into journalism to serve as your personal marketing force.
1) I like the media and keep track of journalists. Part of this is getting to know who is writing where (freelance and full-time) and what they're writing about.
2) When I write pitches, I customize them to the individual writer. If you send generic pitches, you've already lost.
3) I don't use the word 'exclusive'.
4) I treat a pitch like it costs the soul of my first born.
5) When I get coverage, I write a thank you note.
6) I'm always available to explain technical concepts in a languages journalists understand. And, I never request credit.
Basically, know who you're pitching, write good pitches and don't be a dick. Nobody got into journalism to serve as your personal marketing force.