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Re:Apple has completed its acquisition of Shazam by akhilcacharya on Tuesday September 25, 2018 @11:21AM (#18067055)
Aren't most commercials sold in 30-60 second blocks?
Re:Apple has completed its acquisition of Shazam by Timmah on Tuesday September 25, 2018 @11:42AM (#18067314)
Yeah. So if you skipped 60 seconds on a 30 second commercial you'd cut into your program. Hence the identification requirement.
Re:Apple has completed its acquisition of Shazam by dylan604 on Tuesday September 25, 2018 @12:16PM (#18067669)
That's why TIVO (or whichever DVR company) had the skip 30 seconds button. If it was a 60, you hit it twice. However, they also sell 15 second blocks. Now, it's just fast forward at ludicrous speeds.