Why does promoting special treatment rather than fairness increase your respect for them?

What's fair about perpetuating the systematic discrimination that women in tech face?

And in what way is this special treatment?

Companies use a variety of different metrics by which to determine which schools they should recruit from. "We want to increase our diversity" is a reasonable metric to use, and "recruit from colleges with an above-average percentage of people in a minority group we've chosen to view as important" is a reasonable way to accomplish that.

I shouldn't have to point this out, but diversity is more than just a buzzword. Increasing diversity on the development side improves the final product, for a variety of reasons.

May I ask why this increases your respect for them?