This feels a bit naive. I understand wanting to use their position to change the world, but the right way to do this feels like the practices that Google did - small nudges to change behaviour, rather than commandments from the founders, which enforce a particular world view.

There are health and religious reasons why one may want to eat meat, but also vegetarianism for environmental reasons is a fairly US/Euro-centric phenomenon, and doesn’t have anywhere near the same following in parts of Africa, Asia, and other places.

Here’s a good thread on the topic: https://twitter.com/SarahTaber_bww/status/100636379997523148...