Re:iOS 12 released
by kirykl on Monday September 17, 2018 @02:46PM
(#18008780)
While their statement is a marketing position, Apple's fundamental focus has always been user = customer not user=product
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Much like any other company that does not require user data to maintain business. It is easy for Apple to take this stance as they are a walled system.
Though it does not say that they guarantee the apps available on the platform are also as secure.