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Re:Leaving Apple and Google: /e/ first beta by smt88 on Friday September 14, 2018 @10:21PM (#17992613)
Keyword is obviously
Re:Leaving Apple and Google: /e/ first beta by petecox on Friday September 14, 2018 @10:45PM (#17992684)
A naming that encodes its own pronunciation is genius.

'Linux' was non obvious to the point that Linus issued his own voice recording. 'gif' vs 'jif' for the image format, etc.