Those are the original vi cursor movement keys, so when you're in command mode you can move around without leaving the home row (and I suspect it was originally used on systems without arrow keys...). Tried and true for multiple decades. :)
Edit: Actually, it's not the same as vi cursor movement keys, since it uses i for up, instead of having them all on the home row. I didn't notice that originally, but anamexis comment reminded me. :/
This is correct! The vi editor was originally created on a ADM-3A terminal which had the arrow keys on HJKL.
http://www.catonmat.net/blog/why-vim-uses-hjkl-as-arrow-keys...
Chrome changed something a couple months ago and now some of these do the wrong thing so you have to use Safari.
No gimmicks, just compact with the right keys and 3 hardware programmable layers so you don't have to mess with OS specific settings if you don't want to.
That said, after learning to touch type, I found some layout decisions surprisingly intuitive.
Most notably, it turned out that having arrow keys on my home row is a great idea. Only after I got used to that did I realize how annoying it is to leave the home row on a normal keyboard.
Still not sold on escape and fn keys. I believe that it would've been better if had an extra row for those, but I might learn to appreciate that too in the future.