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Re:Leaving Apple and Google: /e/ first beta by Sujan on Friday September 14, 2018 @02:59PM (#17989884)
Which is why the section in the article continues:

> We understand that this textual representation is not ideal for talking about the project and searching about it.

> We have decided to hold off on change to the name for the beta release. Along with the v1 stable version, we will introduce a new name for the mobile system that will be easy to remember and to adopt.

So: They are aware and have a plan.

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