The 2B is a start but it's up to society to make sure he doesn't go too far by putting limits where needed.

Amazon's ways would change tomorrow if customers would speak up against its abusive ways but we all love PRIME, their customer service, and the convenience.

Amazon at least has to hire people to get the job done, good or bad people still have work. Apple, the largest cap company in the world, does its work with a fraction of the people that Amazon does, 500k+ for Amazon vs 120k+ for Apple. And they minimized their tax footprint while having truckloads of externalities that cost society billions.

The criticism of Standard Oil and John D. Rockefeller was highlighted by the longterm reporting of Ida Tarbell in the Saturday Evening Post. He was criticised before but Tarbell brought up to a different level in people's minds. No one seems to have the guts and long-term focus to do it for the new tech giants.