Re:Brave files adtech complaint against Google
by jonathansampson on Wednesday September 12, 2018 @04:47PM
(#17973133)
This is like scoffing at dialysis as nothing more than replacing blood with blood. The system is suffering at the hands of innumerable bad-actors who commit fraud, abuse, and more. Users and Publishers alike are both suffering.
The users have already responded en masse with the explosive growth of ad and tracker blocking software. We acknowledge the necessity for this move, as the industry has become overrun with parasites. But we also recognize that bloodletting isn't the solution; bleeding the publishers of their revenue isn't the solution.
Brave introduced Brave Payments as a means of supporting content creators. We're staking users with $500k/mo to support their favorite sites. But this isn't a short-term solution while we work on the long-term solution of reforming digital advertising.
The users have already responded en masse with the explosive growth of ad and tracker blocking software. We acknowledge the necessity for this move, as the industry has become overrun with parasites. But we also recognize that bloodletting isn't the solution; bleeding the publishers of their revenue isn't the solution.
Brave introduced Brave Payments as a means of supporting content creators. We're staking users with $500k/mo to support their favorite sites. But this isn't a short-term solution while we work on the long-term solution of reforming digital advertising.