It's not just the ad industry, publishers need some form of revenue in order to do what they do.

So what are the alternatives to ads? They’re going to continue to die until there’s a real alternative.

More and more publishers are moving to subscriptions and seeing real, sustainable businesses materialize.

NYTimes seeing 2/3 of its digital revenue from subscriptions: https://www.nytimes.com/2018/08/08/business/media/new-york-t...

TheAthletic growing like wildfire on subscription model: https://www.adweek.com/digital/the-athletic-built-its-compan...

SubStack raises for subscription newsletters: https://www.axios.com/substack-raises-2-million-newsletters-...

Brave offers micropayments for content.

Indeed! Subscription models work for some, but not for most. This adds friction to the user. Now they have to manage different accounts, monitor their monthly spending for each, and more.

With Brave Payments, the user needs only to fund their wallet with BAT, and browse the web. By default, each property will receive a portion of the user's monthly allotment, relative to the amount of attention to user spent on that property's domain.

If a user has chosen to give $10 worth of BAT to 5 sites, and one of them received 80% of the user's attention, then that site will get $8 worth of BAT. The rest of the sites will get the remainder, pro rata.

Brave goes a step further though, and issues BAT grants monthly to users. So users don't need to fund their wallets to participate. Soon, users will be able to fund their wallet by opting into Brave Ads.

and how are we going to find out about the new products of humanity? from hacker news?

Clearly, they haven't gotten the message.