Apple can choose to enter the market when it's good and ready. That is, when it knows it has a very solid product that brings clear advantage. If it can't find that, keep looking or stop.

Tesla is on a death match to outrun the rest of the auto industry. It can't afford mistakes. If 3 doesn't work it's screwed. Musk pushes those people so hard they could well burn out first.

I'd much rather be Apple than Tesla.