News for hackers. Stuff that matters.

A comment on Ask HN: Tips for writing compelling web copy..

Re:Ask HN: Tips for writing compelling web copy. by Ataraxy on Thursday October 14, 2010 @10:44PM (#1793496)
Go to amazon and search for the book called 'Cashvertising".
[ Parent | on HN ]
Re:Ask HN: Tips for writing compelling web copy. by 1-2-3 on Thursday October 14, 2010 @10:54PM (#1793521)
Cashvertising

Cheesy name, excellent book.

An ad execuetive split tests common copywriting techniques. Very helpful http://www.cashvertising.com/

[ Parent | on HN ]
Re:Ask HN: Tips for writing compelling web copy. by bmr on Thursday October 14, 2010 @11:57PM (#1793655)
I came here to say this. Ignore the silly title - it's one of the best marketing books I've ever read.
[ Parent | on HN ]