When vodafone bought Hutch a few years back (so they could enter the Indian market), I saw an interview with the Vodafone ceo. He made a interesting comment. He said one of the things that would come from the deal is Hutch would should Vodafone how to offer services so cheaply. At the time the average monthly spend per subscriber in india was about $2. A fraction of what it was in the UK. So India was always ahead of the developed world in terms of pricing. But Jiro has definitely taking it to another level by offering crazy amounts of data with accompanying fast speeds for a price many Indians can afford.