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A comment on Google wants websites to adopt AMP as the default for building webpages. Parent comment

Re:Google wants websites to adopt AMP as the default for bui... by mattmanser on Wednesday September 05, 2018 @06:54PM (#17922556)
So, we spent ages getting to where everyone agreed on standards and they were correctly implemented.

Google are now making new standards which don't conform to the agreed standard, which restrict how you can build your site. If you don't do it, they'll destroy your traffic.

AMP is text book Embrace, Extend, Extinguish. No ad network but the Google ad network allowed.

We're sleep walking back into the same thing MS did 30 years ago, with Google this time. They really have just lived long enough to become the villain.

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Re:Google wants websites to adopt AMP as the default for bui... by EdwardDiego on Wednesday September 05, 2018 @07:47PM (#17922837)
> AMP is text book Embrace, Extend, Extinguish. No ad network but the Google ad network allowed.

Are you talking hypothetically? Because right now...

https://www.ampproject.org/docs/ads/ads_vendors

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Re:Google wants websites to adopt AMP as the default for bui... by sverhagen on Wednesday September 05, 2018 @09:22PM (#17923247)
Somewhat ironically that link doesn't work on my mobile device...
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Re:Google wants websites to adopt AMP as the default for bui... by andrewprock on Wednesday September 05, 2018 @08:56PM (#17923160)
Aren't these vendors all using Google's ad network?
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Re:Google wants websites to adopt AMP as the default for bui... by scotth on Wednesday September 05, 2018 @07:54PM (#17922869)
> No ad network but the Google ad network allowed

This is not true.

https://www.ampproject.org/docs/reference/components/amp-ad#...

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Re:Google wants websites to adopt AMP as the default for bui... by ehsankia on Wednesday September 05, 2018 @08:21PM (#17922995)
Not only that, but the opensource nature also means that any network not currently on there could also integrate easily, and many have.
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Re:Google wants websites to adopt AMP as the default for bui... by s17n on Wednesday September 05, 2018 @09:38PM (#17923321)
> So, we spent ages getting to where everyone agreed on standards and they were correctly implemented.

What are you talking about? What standards? Most content websites are a combination of incompetence and active hostility to the user. The less control publishers have, the better.

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Re:Google wants websites to adopt AMP as the default for bui... by Isofarro on Thursday September 06, 2018 @10:01AM (#17926317)
> Google are now making new standards which don't conform to the agreed standard, which restrict how you can build your site. If you don't do it, they'll destroy your traffic.

If this "your traffic" is traffic from Google to your website, it isn't "your" traffic, it's Google's. If that traffic from Google is important to you, then it's in your best interests to work with Google's requirements.

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Re:Google wants websites to adopt AMP as the default for bui... by cliffordthedog on Thursday September 06, 2018 @12:07AM (#17923797)
> They really have just lived long enough to become the villain

People throwing this line out has ruined the dark knight for me.

Anyway, you're exactly right. It's textbook EEE.

Their behaviour with Android is also pretty bad.

and their security disclosure policy.

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