> Believe in something. Even if it means sacrificing everything. Especially investor's money, because that's what it's there for.

So long as your belief is justified (even if mistaken). Some people think that they can believe hard enough to make fiction a reality. It’s not always easy to tell when this is thinking outside the box vs self-delusion.

From what I have read, this is a third case. It seems to have crossed from belief, to delusion, to deliberate fraud.