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Re:Mercedes Readies First Tesla Rival in $12B Attack by floatrock on Tuesday September 04, 2018 @05:31PM (#17912991)
The buzzword you're looking for is Mobility Services: https://www.google.com/search?q=mobility+services&tbm=nws

OEM's are looking at their 2-5% margins and then eyeing lyft and uber's 40% margins (well, +/- the burning-all-of-it-plus-investors-money-to-capture-global-market-share bit).

It's not SaaS, it's MaaS they're all gunning for.

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