Re:Mercedes Readies First Tesla Rival in $12B Attack
by floatrock on Tuesday September 04, 2018 @05:31PM
(#17912991)
The buzzword you're looking for is Mobility Services: https://www.google.com/search?q=mobility+services&tbm=nws
OEM's are looking at their 2-5% margins and then eyeing lyft and uber's 40% margins (well, +/- the burning-all-of-it-plus-investors-money-to-capture-global-market-share bit).
It's not SaaS, it's MaaS they're all gunning for.
Nobody can survive without turning customers into revenue streams, so we have SaaS, in-app purchases, and so on. I predict that automobiles will go that way, they will essentially become a service, whether you get one exlusively to yourself or share it on demand.