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Re:Mercedes Readies First Tesla Rival in $12B Attack by braythwayt on Tuesday September 04, 2018 @01:20PM (#17910825)
This is the interesting thing. Automobiles are turning into software, obviously. And one of the things about software is that the “all you can eat for one price” model is rapidly dissapearing.

Nobody can survive without turning customers into revenue streams, so we have SaaS, in-app purchases, and so on. I predict that automobiles will go that way, they will essentially become a service, whether you get one exlusively to yourself or share it on demand.

Re:Mercedes Readies First Tesla Rival in $12B Attack by floatrock on Tuesday September 04, 2018 @05:31PM (#17912991)
The buzzword you're looking for is Mobility Services: https://www.google.com/search?q=mobility+services&tbm=nws

OEM's are looking at their 2-5% margins and then eyeing lyft and uber's 40% margins (well, +/- the burning-all-of-it-plus-investors-money-to-capture-global-market-share bit).

It's not SaaS, it's MaaS they're all gunning for.