Yes. I’m not sure what it accomplishes for you to feign ignorance here. When Apple started selling aluminum laptops, it was a big deal because it made everything on the market look low quality in comparison.

> How about not sacrificing cpu life for fan noise? Or repairability. Or non-soldiered on ssd? Working keyboard? Why's that not premium?

Because it’s not. Noisy fan to protect the CPU seems like the opposite of premium. Putting seat covers over the leather in a Mercedes is similarly not premium, because the experience suffers, even if the end result is better durability.

Non-soldered SSD? A thicker laptop for self-serve SSD swaps does not seem at all premium. Doing physical maintenance on my laptop in general does not feel premium. I expect it to work as I bought it. And yes, I would love it if I could cheap out and buy a basic laptop and upgrade it myself for half the cost, but that’s really not the premium experience. That’s the Honda Civic experience.

Keyboard? Shrug. They fucked up the design. Sucks, but Rolex has probably had to do some repairs in warranty before, too.