Re:Amazon Sets Its Sights on the $88B Online Ad Market
by everythingswan on Monday September 03, 2018 @09:44PM
(#17906043)
I think the clear answer is it's not for you. Part of the reason behind selling through other channels is to capture people like you: you (and me for most things) would rather shop through Amazon than a retailer.
Retail vs. online is a prime example of channel selling. Some people prefer to try on things or are so brand loyal that they're blind to other retailers.
Retail vs. online is a prime example of channel selling. Some people prefer to try on things or are so brand loyal that they're blind to other retailers.