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A comment on Amazon Sets Its Sights on the $88B Online Ad Market. Parent comment

Re:Amazon Sets Its Sights on the $88B Online Ad Market by scarface74 on Monday September 03, 2018 @07:09PM (#17905461)
I just searched for “buy new headphones” on Google with my ad blocker turned off.

It showed ads where I could get headphones from different web sites - where neither I nor most people have an account.

What’s more likely? That I am going to register for an account on “Under Armour” - the first site that appeared or that I’m going to go to Amazon where they already have all of my information,I’m an Amazon Prime customer and where I have one-click activated?

If Under Armour were smart they would have web based Apple Pay payments available to reduce friction.

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Re:Amazon Sets Its Sights on the $88B Online Ad Market by everythingswan on Monday September 03, 2018 @09:44PM (#17906043)
I think the clear answer is it's not for you. Part of the reason behind selling through other channels is to capture people like you: you (and me for most things) would rather shop through Amazon than a retailer.

Retail vs. online is a prime example of channel selling. Some people prefer to try on things or are so brand loyal that they're blind to other retailers.

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