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A comment on Amazon Sets Its Sights on the $88B Online Ad Market. Parent comment

Re:Amazon Sets Its Sights on the $88B Online Ad Market by ethbro on Monday September 03, 2018 @05:38PM (#17905038)
I'm guessing parent's comment was speaking more about potentials than current realities with regards to Amazon targeting.

The fact is, I assume Amazon really doesn't care about the ad business. They've offloaded that via affiliate links to third parties (a smart move).

Putting more effort into offering ad targeting now seems less about making money and more about draining value from Google and Facebook.

[ Parent | on HN ]
Re:Amazon Sets Its Sights on the $88B Online Ad Market by hayksaakian on Monday September 03, 2018 @06:52PM (#17905386)
You're mixing things up, the affiliate business is a totally separate thing from the ads you see on amazon.com
[ Parent | on HN ]
Re:Amazon Sets Its Sights on the $88B Online Ad Market by ethbro on Monday September 03, 2018 @10:53PM (#17906271)
They both fulfill the same purpose from Amazon's perspective: driving sales.

Amazon has always been driven by volume. Get enough of it, and no one else can survive.

From that perspective, selling ad impressions is... tangential. So they make "a few" (billion) on the side, it doesn't further their primary business.

Whereas Google or Facebook without ads would be... what?

[ Parent | on HN ]