An air search for an essentially a randomly placed point (the hiker) in a large area is very hit and miss. It is quite easy for even a trained observer to scan right over someone.
It's much easier for an observer to search a fixed location. The searchers could first specifically look at the grid intersections in a given sector of the search before then doing the general area scan, and then perhaps do a second check of the grid intersections before moving on to the next sector.
The idea is to have known places that will definitely be looked directly at by an attentive searcher during the search rather than just seen in passing in a sweep, that the lost person can find if they have a GPS (or if they have a map that has these places marked).
She was 30 minutes away from a road and survived for 26 days but decided to stay put and wait for people to find her.
In the first instance, it gives you time to overcome panic.
In this case, sadly.
:(
Car tires burn very well. Lots of black smoke. And there are parts enough in any car to start a fire (wires+battery etc).
Build a fire if you can, a smoky fire is better because it can be spotted from far away.