If Microsoft had the other 85%, they'd be in a good position.
they can ignore the 85% if they want. The 85% of the market will ignore them back in turn.
Apple makes good products, but they arent without frustrations or limitations, and you'd better accept these if you want what you do get from apple products.
You know that the engineering will be in the top ~90%, for example. What is the 10% or so that apple fails on WRT to engineering; accessories, flexibility/upgradability, vendor-lock-in on software. All of which simply lead you to spend more money on supporting having apple products.
Accessories: How much money have you spent on chargers, cables, headphones, cases, screen-protectors, screen repairs?
Flexibility/upgradability: Want more storage/ram? Buy the next model - no upgrades.
Software: Fewer OSS options for software/apps.
There are certain things I like about apple, and certain things I hate. But the primary thing I hate is that you cant do much without paying a premium...
#buildbridgesnotwalls
Apples investors do not expect them to grow much more unlike Google or Facebook which both act as monopolies in both the smartphone and online markets. I'm sure apple knows what it wants but it sure doesn't show any abition to take over the world with their products.
People forget that they effectively do have most of that 85%. Every Android installation kicks back some money to Microsoft in the form of patent royalties.
Market share doesn’t lead to profit.
If by "basically accurate," you mean "not accurate at all."
It's a long way from 2% to 45%. Not many companies get to underestimate their competition's potential marketshare by a factor of 22 and survive.
It's the think starlord got at the end of guardians of the galaxy 2.
Still, at least it didn't suffer like the ipod -- it had No wireless and Less space than a Nomad. It was "Lame".
The Zune was a litany of poor decisions, but that word choice must have been the worst.
Though, I also found the word "squircle†" amusing, and still use it when the opportunity arises. The Zune was the first time I'd heard it used outside of math nerds trying to out-nerd each other.
I wonder what the maximum penetration was for Windows OSes on phones.
"...my 85-year-old uncle probably will never own an iPod, and I hope we'll get him to own a Zune."
What's a Zune? /s