Google and Mastercard Cut Ad Deal to Track Retail Sales

Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by bamboozled on Thursday August 30, 2018 @06:52PM (#17881511)

Privacy focused payment products will be more in demand because of these kind of things. I look forward to it !

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by lern_too_spel on Thursday August 30, 2018 @07:16PM (#17881657)

Unlikely. What will end up happening is that MasterCard will be making money from this deal, which will incentivize it to either drop merchant fees (leading to merchant offers for buyers to use MasterCard) or increase card member benefits to get more data to sell, which will make people use MasterCard cards more.

The average buyer would rather get cash back to allow Google to report to merchants how their ads resulted in credit card payments than to not get cash back and hide this information. This is the same economics for how loyalty card programs work.

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by iscrewyou on Thursday August 30, 2018 @07:17PM (#17881663)

Yeah, this is like them stepping into my house. This whole time they’ve been peering through every window but now, they’ve let themselves in.

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by ethbro on Thursday August 30, 2018 @07:25PM (#17881710)

Well, yeah.

They realized there's money laying on the floor of your house.

Why wouldn't they pick it up?

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Re:Google and Mastercard Cut Ad Deal to Track Retail Sales by throwawayperson on Friday August 31, 2018 @05:46AM (#17884210)

Financial crime risks?

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