And they delivered it. First class on any of these planes is quite comfy even for extended periods of time. But it ain't cheap.
The problem is not that the service doesn't or can't exist. The problem is that it costs more than most people can afford. It's an economic problem, not a technical one.
Some pics: https://instagram.com/p/BmCjI2yAdPA/
How much did it set you back (ballpark), I'm curious? It's something I've been meaning to try.
I managed to use AA miles to fly Eithad's first class apartment from Abu Dhabi to JFK.
http://zooxel.com/etihad_new/wp-content/uploads/2014/05/resi...
The sofa on the left side of that photo converts into a bed.
In the last six years I've earned and redeemed about 2.5 million frequent flyer points, so I've managed to fly first or business class around the world several times over. Beds in flight, top-shelf champagne, 21 year old Japanese whiskey, caviar, showers in the sky, complimentary limos to and from the airport, free massages at the airport. When I flew first class on Lufthansa out of Frankfurt they drove me across the tarmac to my plane in a Porsche.
Last year I flew to New Zealand and back via Asia in first class. Outbound I flew Cathay Pacific in first via Hong Kong, then returned using Air New Zealand business class, Singapore Airlines first class and All Nippon first class via Sydney, Singapore and Tokyo. All told about 180k miles and a couple hundred bucks in taxes and fees.
Here's the full list I'd consider aspirational and worth flying in long-haul first: - Swiss - Lufthansa - Air France - Garuda Indonesia - Singapore - Emirates - Etihad - Korean Air (on 748i and 77W only) - Thai
Not quite at the same level but still great: - JAL - ANA - Qatar - Asiana - Cathay Pacific
The rest are not as good.
#anyoneButBA - and I say that as a former top tier BA frequent flyer
It'd cost you $10,000+ to take a 20 hour flight with a gym and bunk beds. Fuck that, I can stay in Aruba at a 5 star resort for a week at that price.
Security for me is always a breeze, no need to remove shoes here and I just don't wear a belt. If I don't have checked luggage the process is even nicer.
Flying between Australia and New Zealand is about as easy as it gets. I can check in online, and security takes all of 15 minutes, if that. 4 hours on a plane isn't too bad and usually I'm in a 3 set row with only 1 other person. It's nice to have a few hours to unplug from everything and watch a movie or play Stellaris. Customs/immigration on the way in (to both Australia and New Zealand) is so easy, the whole system is electronic, so the only human I interact with is the customs officer who confirms I have no prohibited items.
If it's a night flight, anything up to 8 hours is fine for me. I've never had problems sleeping on a plane, or anywhere for that matter.
The lie-flat business class seats aren't actually for those sorts of people, they are for ordinary corporate mid-level employees who fly for business. I have some Googler friends in Australia who will regularly take the bed-seats on the Sydney => SFO run. The company pays for it - when you're going to be paying the employee $10K anyway for the two weeks they're away, and they're generating well over that in value by having the next 3 months of work synced up with what the home office is doing, why would you not?
Even at making 10K per hour ($20M per year) its going to get quite pricey to fly a long range private jet.
https://www.aopa.org/news-and-media/all-news/2015/november/1...
It's the business travelers that are subsidizing the economy ones, not the other way round.
So it doesn't make sense to make economy more comfortable, actually the opposite.
The travel group I work for caters for corporations and luxury travelers, and they'd stop selling economy in a heartbeat if they could (it's a money-loser for the company, as there's little to no commissions on them)
That said, I would love to see an all business Airbus A321neoLR with Thompson Vantage Solo seats.
Who would want to have to put up with all those plebes?
Very rich people spend money to avoid ever waiting for anything or anyone who isn’t a close acquaintance or high status person. This is what private planes optimize for.
Obviously this seems far fetched, but Airbus seems to be pushing the idea of putting the bunks underneath where cargo would normally go. Not sure the FAA approval requirements to have people down there, but this wouldn't take up any existing seating:
> Airbus in April gave a glimpse of the future when it unveiled at a Hamburg exhibition the sleeping modules that could slot into an aircraft’s cargo compartments. The berths will initially be available on the A330 from 2020, and potentially on the A350, the company said.
All speculation, of course.
I recently did SFO-HND on JL 1 in F (Alaska miles redemption for SFO-HND F, KIX-BKK in C, for 75k miles or about $1250). It was better food than all but the best restaurants, great service, decent Internet, and a comfortable, large seat which turned into a very nice bed. Doing that for 20-40h would be no problem at all.
People want the cheapest flight possible and airlines are serving what the public has demanded.
link and timestamp to casey neistats video
https://youtu.be/a7NJ6Gek9v4?t=424
Flight attendants on 2 floor planes have beds in the cockpit
DC-10 promised it.
L-1011 promised it (https://www.psa-history.org/about_psa/aircraft/lockheed-l-10...).
747 promised it (https://vinepair.com/wine-blog/the-glamorous-airline-lounges...).
A380 promised it.
It's not going to happen, because airlines want to cram as many seats as possible, even in business class.