I think that was the point.

I also fail to see what this article is stating. That people are travelling to build a personal brand. Maybe some people but nobody in my circle. Everyone I know travel because they want new experiences. They save little items and trinkets from those experiences to remember them. Not to post them on social media.

To take that thought a step further, posting pictures on social media is the way we remember things now. We certainly don't take photos exclusively to print out and store in offline albums.

Plenty of people do take photos to store offline* and to print out. My parents have a big house filled with photo albums that they have to store. We have a small apartment that makes it impractical to store multiple boxes of photo books of families throughout the years.

* Assuming by offline you mean not-shared, rather than literally offline. Anyone with a smart phone is most likely backing up their photos to iCloud/Google photos.

> I too keep travel pictures with stuff like tickets, flyers etc. The purpose is not to build a brand or show off but to better remember the experience later.

That is my point. In the past, people did the same things, if that does not make them superficial we are neither. We should not judge our contemporaneous travellers so lightly.