Yes, this is exactly what we do with our equity and our employees.
It is ridiculous around Hacker News that this idea has been completely lost and almost everyone focuses on RSUs and unicorn valuations and longshots, rather than simply... I don't know, making a business that very calmly makes a few million dollars per year with double digit growth rather than insanity.
Not trying to sound smart but wouldn't a market with only one buyer mean they will pay the least possible amount?
I'm not trying to trash talk buffer. Just wanted to see if there's another angle to this.
We issue equity internally, not options. We hold right of first refusal and have independent appraisals of value of the business done, so when you leave, we have the right to purchase the equity back at the last appraised value of the company. Additionally, we also pay dividends (impacted by equity) and profit sharing (not impacted by equity but rather a percentage of salary) to our employees.
These things are what "lifestyle businesses" do, or what basically everyone outside of SV and indoctrinated MBA programs call... businesses.
Remember: to a first approximation virtually all startup equity from all startups is illiquid.