Re:Hatchful – Create stunning logos in seconds
by sytelus on Saturday August 25, 2018 @05:01PM
(#17842549)
Not really. It generalizes to make something unique to barely recognizable. It’s like Microsoft’s new logo is “Software Company”. When you put this logo on road signs, brochures etc without variations, it would look aweful. Also, notice that all these variations could have been possible with virtually any other designs. In fact the particular way they have chose to do variations produces sizes that would be incompatible in too many scenarios. I now know which company not to approach for my logo designs :).
for some logos the "base case" doesn't really matter, you want something based on which you can create infinite variation, something that's open to "mutations".
you example is basically a good case of why automatic or AI-driven design tools will "always" suck... nobody really ever wants a design that "just looks f awesome", that's useless...
"powerful ugliness" is always more beautiful in the end...