I feel like some of the comments here are neglecting the fact that the average designer (as with all things) is mediocre, just as the average book isn't a great read, the average logo isn't iconic.

Nor does the average plumbing business or doctor's office need a "corporate identity" including from scratch typefaces from a foundry, etc.

Maybe if they hired someone the result would be better, but it's also possible it would be worse. Does it really matter, anyway, it's a logo, not a critical safety system, the success a business hardly hinges on its logo starting out.