Re:A great logo is recognizable in any form
by loumf on Tuesday October 12, 2010 @12:40PM
(#1783976)
Those guidelines are extremely useful when you need another third-party to do work. Otherwise they are likely to want to express themselves in your logo. For internal use, with a deep brand understanding, you should allow your team to be more flexible -- to stray, they should have a reason.
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Re:A great logo is recognizable in any form
by jacobolus on Tuesday October 12, 2010 @12:58PM
(#1784035)
Do you have any evidence which suggests that third-party creativity w/r/t your logo is bad for you? As one example, I see all kinds of websites with reddit/digg/twitter/facebook buttons that have been restyled to fit the design of the website; I really can’t see how this hurts those brands.
(Or do you only mean third parties working directly on your behalf? I suppose in that case guidelines would be important.)
Re:A great logo is recognizable in any form
by loumf on Wednesday October 13, 2010 @11:49AM
(#1787520)
yes -- working directly on our behalf -- designing a tradeshow booth, an ad, a giveaway. They expect us to send logo guidelines. Our guidelines are simple (just a couple of pages) -- Just showing how to make it monochrome, and some acceptable variations.