They have a small market share now because their market share shrank to tiny under the bumbling CEOs before Jobs returned. Their market share is growing fast, but tiny x fast growth = small. Wait a few more years.

understood , I just thought it was a very over-generalized comment by stating "they've targeted schools for 30 years and it's worked," when from all appearances, has been decently for the last 10

But isn't Apple's relatively small market share because most companies (big or small) tend toward Windows?

Cost is obviously an issue for the home user, too--why spend (at least) twice as much on a Mac when you can get a perfectly acceptable Windows machine?

No -- they have a small percentage of the market because brand loyalty doesn't overcome perceived savings for many people, and because Apple's falling down on the job when it comes to game support.

"which is why they have a small percentage of the market?"

Depends which market. They have a tiny share in one, dominant share in the other.

true, but as the comment was reffering to schools, all the schools I've been, from grade school through University, only had Apple's computer products, so I believe he inferred the computer market.