When you e.g. look at how Google's internal system constructs loss functions and how many combinations do they try, one has to have an unexpected idea to beat their results, and that idea can be usually quickly incorporated into their platform, raising the bar for individual researchers. At Facebook they basically press a few buttons and select a few checkboxes, then wait until best model is selected, leading to frustration among researchers.
Same process for research. You suppose to find some insights on how to do one thing or another, find the direction of search, eventually there would be hardware to fully explore that direction. Then you move on to a different direction. Rinse-repeat
What has changed that people think this is a wise approach?
If forced to speculate, I'd say far larger datasets are part of the answer. If you can afford to hold back 30%+ of your data for (multi-tranche) verification the difference between testing and production becomes a problem for the philosophers.