I think that's an awful example. Adam Sanders movies fairly consistently do well on very low budgets, because he consistently delivers a certain recipe: feel-good relatively low brow comedies that don't take themselves very seriously. They are worthwhile exactly because of that - once you've seen a couple you know exactly what you get, and when that is what you feel like it's an easy choice. That makes them extremely 'Netflix friendly' - if you've liked a couple, you're likely to like a lot of them. You don't need to sell them very hard past his name - people who like his movies will watch them when that's what they're in the mood for.