So before you moved to SF, you never ate any of these products. Most people don't start eating new cuisines from a product like this, they start at restaurants (under the assumption that these cooks have experience cooking the food and will likely make a good product) or after having a meal prepared for them by another person.

That's not to say you wouldn't see this product at a store and go "oh, I've heard of Indian food and always been interested!" but that's not the common buyer behavior. People tend to pick convenience foods based on established food preferences/familiarizes.